Feasibility Study
QSR Development

Chili Avenue QSR Study

3235 Chili Avenue, Rochester, NY 14624
Prepared January 24, 2026
Client

Caliber Brokerage Company

Building Size

2,200 SF

Use Type

Quick Service Restaurant with Drive-Thru

Chili Avenue QSR Study Cover

Executive Summary & Site Context

Objective:

To evaluate the feasibility of developing a 2,200 SF Quick Service Restaurant (QSR) on the pad site located at the intersection of Chili Avenue and Memorial Park.

Site Strategy:

The proposed design maximizes lot efficiency by utilizing a "wrap-around" drive-thru configuration. By positioning the building forward against the 30' front setback line, the site achieves high visibility from the primary corridor while concealing the vehicle stacking queue in the rear.

Context:

  • Primary Access: Signalized intersection at Chili Avenue
  • Secondary Access: Memorial Park drive aisle
  • Visibility: Unobstructed frontage along a major commuter artery
Executive Summary & Site Context

Executive Summary

Zoning Analysis

Comprehensive zoning compliance assessment for the proposed development

RegulationCode RequirementProposed DesignStatus
Permitted UsesRetail, Restaurant, ServiceQuick Service RestaurantCompliant
Building SizeN/A2,200 SFCompliant
Front Setback30' Minimum30' ProvidedCompliant
Side Setback30' Minimum30' ProvidedCompliant
Rear Setback70' Minimum70' ProvidedCompliant
East SetbackStandard Buffer19' ProvidedVariance Required
Parking RatioEst. 1 Space / 100 SF20 Spaces ProvidedCompliant

Data Sources: 3235 Chili Ave Feasibility Study, https://ecode360.com/12423717

Setback Requirements

Front Setback
30'
Side Setback
30'
Rear Setback
70'
East Setback
19'
Variance Required
Zoning Analysis Table

Zoning Analysis

Site Plan & Massing

Detailed site layout and building massing for optimal operational efficiency

Site Plan Strategy

Site Plan Layout

Site Plan Strategy

Key Design Features

Wrap-Around Drive-Thru

10-car stacking capacity (~200 linear feet) prevents spillover traffic

Optimized Site Layout

One-way counter-clockwise circulation for safety and efficiency

Building Positioning

Forward placement against 30' front setback maximizes visibility

Comprehensive Parking

20 total spaces (18 standard + 2 ADA) meets zoning requirements

Operational Capacity

10 Cars
Drive-Thru Stacking
200 Linear Feet
20 Total
Parking Spaces
18 Standard + 2 ADA
2,200 SF
Building Footprint
Quick Service Restaurant
150 SF
Outdoor Patio
Eastern Facade Activation

Massing & Visualization

Design Narrative:

The massing features a clean, rectangular commercial footprint designed for operational efficiency. The facade orientation prioritizes the Chili Avenue frontage for signage branding, while the side elevation incorporates glazing to serve the patio area.

Building Footprint
2,200 SF
Use Type
QSR with Drive-Thru
Massing & Visualization

Massing Diagram

Investment Summary

The Opportunity

This feasibility study confirms that 3235 Chili Avenue is an underutilized asset ripe for commercial development. By securing a single dimensional variance, the site can support a top-tier QSR tenant with a fully optimized drive-thru configuration.

The Path Forward

The study confirms the parcel supports a 2,200 SF national-grade prototype with a high-capacity 10-car drive-thru stack, validating the site for high-volume operators.

Clear Site Analytics, LLC

Alexander Panzera

apanzera@clearsiteanalytics.com

585.755.5772

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Disclaimer: All site plans, renderings, and layouts provided are for conceptual and visualization purposes only. Verify all zoning and site data with licensed professionals.